11/26/2011 12:09:03 PM Source:http://www.worldofsportwatch.com Author: Jessie Editor: Jessie View: 147
In 1868, Swiss Patek Philippe company manufacturing the world's first watchfor Mrs royal from Hungary.
In 1950, China's first watch was born in Shanghai watches factory.
I
In 1868, Swiss Patek Philippe company manufacturing the world's first watchfor Mrs royal from Hungary.
In 1950, China's first watch was born in Shanghai watches factory.
In 2009, the pearl river delta has become the largest production base of the watch, the 90% of China horological industry gathered here—STARHAO industrial park.
In nowadays, the north of the guangzhou city modern industry garden, a man of spirit extraordinary prime. He is the leaders of fashion sport watch from China—LiangQingYu. As far as the eye can reach the watches’ kingdom that founded by his partner and him.
In recent years, Switzerland and China as the biggest producer in the world watch market. Swiss brand occupies 10% of the production and got 70% of the profit; but China owns 80% of the production that only got 10% of the profits. In the global scope, the Swiss watch covered the high-end market with a steel drum advantage, accounting for about 40% of the international market share. And in the middleend between $6 to $10, concentrate another 40% of the sales on the international watch market. Except Swiss, Occident, Korea, Japan and Hong Kong, China mainland, all clock manufacturer mostly position in the middleend.
As early as founded the STARHAO and O.T.S brand, LiangQingYu focused on the middle end market. His goal is very clear that want to stand up to Japan Casio and Swiss TISSOT as an equal.
In the 1990 s, compared to the overseas well-known brand, the quality of STARHAO and O.T.S are often more perfect, appearance and function also is very good, but the price is less than 1/10. LiangQingYu decided to all must depend on himself; insist on quality, innovation and improving adhere to the brand road! So, within 3 years, inevitable stand out in the domestic, and do it on top of the domestic fashion sport watch fields within 6 years, and then spend 10 to 15 years, creating a world brand that never reach in Chinese watches industry!
At present, STARHAO is the number one of electronic watch and fashion sport watch in China. In the 2005 and 2006 Shanghai horologe association survey assessment, market share of O.T.S occupy the first of the whole nation in the electronic watch series. STARHAO and O.T.S two big brands have a large market in domestic and abroad and build up a firm's reputation.
The watch market competition is brutal, whether in the domestic market, or in overseas markets, the Chinese national brands face the cruel extrusion between Switzerland brand and Japanese brands. Although China is a big watch country, but just production, China also is far from watch powerful nation. Although Switzerland high-end watch is not the direct competitors, but, in the market at home and abroad in the middle end, LiangQingYu feeling as cruel, from Japan and Switzerland's competition of electronic watch and quartz watch.
By the influence of the financial crisis, in recent years at home and abroad watch markets fall into long-suffering fronts, however,STARHAO created a stuck miracle with the depth of understanding to industry, competitors and customers. STARHAO becomes the nation leaders of sport watch field, thus promote the nation watch industry to the healthy development, and refigure the excellent international image of “Made in China”!